Portfolio showcasing the work of graphic and type designer, educator and musician, Shrenik Ganatra.
Now available for design and custom type commissions. I’m particularly interested in designing books and identities for restaurants, cafes, hotels, artists, museums and film and television. Please reach out via email.
TDC Ascenders 2018
Identity, Typography, Motion Design, Digital Design
The Type Directors Club
Design and Motion:
Paul Carlos, Pure+Applied
March 2018–July 2018
Ascenders, a portfolio competition by the Type Directors Club, honors typographic excellence among designers under 35. In the debut edition, I collaborated with art director Paul Carlos to conceptualize ascension through variable typography. Leveraging Monotype's Avenir Next Variable, we crafted dynamic typographic compositions and animations that embodied the concept of elevation.
The website animation was designed in After Effects. It was exported to html/json using a third-party plugin. It ensured that the letters retained their vector properties and could be rendered sharply at any resolution. A separate/responsive animation was designed for the mobile website and exported using the same plugin.