Portfolio showcasing the work of graphic and type designer, educator and musician, Shrenik Ganatra.
Now available for design and custom type commissions. I’m particularly interested in designing books and identities for restaurants, cafes, hotels, artists, museums and film + TV. Please reach out via email if you have a project in mind.
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MusicSo Slowly
Focus:
Motion Design, Filmmaking, Typography
Client:
Minaxi
Starring:
Liam Christian, Thomas Herndon, Shrenik Ganatra, Steve Carlin
Concept:
Shrenik Ganatra
Filmed by:
Shrenik Ganatra, Liam Christian
Directed, Edited, Animated and Colour Graded by:
Shrenik Ganatra
Project Timeline:
October 2024–January 2025
The short film, which also serves as the music video for So Slowly by Brooklyn alternative band Minaxi, explores the illusion of control. Set against a futuristic and sterile backdrop, the story delves into the addiction and misuse of technology, the fleeting sense of control and validation it provides, and the resulting impact on human emotion when that illusion is shattered.
The interfaces and motion graphics were designed and animated in Adobe After Effects. The following videos provide a glimpse into this process.
The kinetic typography was manually synchronized to the audio and then animated via keyframes and camera movement in Adobe After Effects.
Key lighting moments, camera position and blocking moments were problem-solved in the storyboarding process using the design thinking framework.
You can stream the song via the embedded player. Click here for bandcamp link.
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©2023 Shrenik Ganatra. Designed and developed by Shrenik Ganatra.