Portfolio showcasing the work of graphic and type designer, educator and musician, Shrenik Ganatra.
Now available for design and custom type commissions. I’m particularly interested in designing books and identities for restaurants, cafes, hotels, artists, museums and film and television. Please reach out via email.
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MusicShall Not Be Denied: Women Fight for the Vote
Focus:
Custom Typeface Design
Client:
The Library of Congress
Typeface Design
Shrenik Ganatra
Exhibition Design
Helen Sywalski, Ciara Mitchell, Shantal Henry, Vonn Weisenberger
Art Direction
Urshula Barbour and Paul Carlos, Pure+Applied
Exhibition Image Courtesy
Pure+Applied
Project Timeline:
October 2018–May 2019
The custom typeface designed for the LOC exhibition, Shall Not Be Denied: Women Fight for the Vote, draws inspiration from the lettering found on the banners used during the Suffrage movement. The typeface is titled Alice, named after Alice Paul, one of the primary leaders and strategists of the campaign for the Nineteenth Amendment to the U.S. Constitution.
Three weights/widths of the typeface were designed and developed to support the exhibition titles, labels, headings and sub-headings. Each typeface weight/width contains three sets of stylistic alternates for a given letterform. These alternates were designed to be slightly different from their counterparts. Using open-type features, the typeface automatically picks a given stylistic set based on the previous instance of the letterform. For example, if you type the letter ‘R’ three times, the typeface will pick a different stylistic set each time. This was done to capture the analog feel of the lettering on the suffrage banners.
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©2023 Shrenik Ganatra. Designed and developed by Shrenik Ganatra.