Portfolio showcasing the work of graphic and type designer, educator and musician, Shrenik Ganatra.

Now available for design and custom type commissions. I’m particularly interested in designing books and identities for restaurants, cafes, hotels, artists, museums and film and television. Please reach out via email.

Shall Not Be Denied: Women Fight for the Vote

Custom Typeface Design

The Library of Congress

Typeface Design
Shrenik Ganatra

Exhibition Design
Helen Sywalski, Ciara Mitchell, Shantal Henry, Vonn Weisenberger

Art Direction
Urshula Barbour and Paul Carlos, Pure+Applied

Exhibition Image Courtesy

Project Timeline:
October 2018–May 2019

The custom typeface designed for the LOC exhibition, Shall Not Be Denied: Women Fight for the Vote, draws inspiration from the lettering found on the banners used during the Suffrage movement. The typeface is titled Alice, named after Alice Paul, one of the primary leaders and strategists of the campaign for the Nineteenth Amendment to the U.S. Constitution.

Three weights/widths of the typeface were designed and developed to support the exhibition titles, labels, headings and sub-headings. Each typeface weight/width contains three sets of stylistic alternates for a given letterform. These alternates were designed to be slightly different from their counterparts. Using open-type features, the typeface automatically picks a given stylistic set based on the previous instance of the letterform. For example, if you type the letter ‘R’ three times, the typeface will pick a different stylistic set each time. This was done to capture the analog feel of the lettering on the suffrage banners.


©2023 Shrenik Ganatra. Designed and developed by Shrenik Ganatra.
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