Portfolio showcasing the work of graphic and type designer, educator and musician, Shrenik Ganatra.
Now available for design and custom type commissions. I’m particularly interested in designing books and identities for restaurants, cafes, hotels, artists, museums and film and television. Please reach out via email.
Khwab Focus: Identity, Print, Motion, Album Art, Campaign Design, Packaging
Design and Creative Direction:
Album Art Photography: Mark Laubenheimer
Featured in the Album Art: Becca Tauscher, Laura Taylor
Project Timeline: June 2019–March 2020
The Brooklyn-based alternative band Minaxi attempt to make a bold sonic statement with their debut full-length album Khwab. The sound on the record combines elements of psychedelia, shoegazing, hard rock, dream pop and sufi. With lyrics penned in English and Hindi, the album draws on the themes of love, loss, freedom, faith, home, self-respect, rage, beauty, angst, nostalgia, fate, laughter, courage and dreams.
In addition to designing the album art rollout, the campaign design involved creating music videos as a series of visuals evoking a certain emotion through colour, composition and storytelling.
The visuals captured the attention of design blogs such as Creative Boom whereas the like of Rolling Stone India took to their platform to commend the blend of Indian influences with guitar driven music. Over 100 assets were created for the release campaign.
Stream the music below and experience a sonic journey.
A big thank you to Liam Christian, Andrew Coral, Steve Carlin, Becca Tauscher, Laura Taylor and Mark Laubenheimer for their support and feedback on throughout this audiovisual project.