Design Fabric Festival — Shrenik Ganatra: Designing with Type

Portfolio showcasing the work of graphic and type designer, educator and musician, Shrenik Ganatra.

Now available for design and custom type commissions. I’m particularly interested in designing books and identities for restaurants, cafes, hotels, artists, museums and film and television. Please reach out via email.

Biography
Instagram
Music

Design Fabric Festival Identity

Focus:
Identity, Typography, Digitial Design, Wayfinding, Motion Design

Client:
The Design Fabric Festival

Design and Creative Direction
Shrenik Ganatra, Ninad Kale

Sound Design
Shrenik Ganatra

Set Design
Aaquib Wani Design

Photography
Devpriya Mohata, Michael Dengler

Project Timeline:
February 2018–March 2018

The inaugural edition of the Design Fabric Festival was held from March 29–31, 2018 at Famous Studios in Mumbai. We were asked to design the festival identity. The event was initiated with the goal to raise the standards of the burgeoning Indian design scene and put Mumbai on the map of global design hubs. It featured 30 national + international artists, and included talks, workshops, exhibitions and gatherings.

The Design Fabric Festival identity was inspired by the design elements of Mumbai Suburban Railway. In order to capture the spirit of Mumbai in our design, we looked at the chaos, cacophony, people and several other subjects that represent the city. However, nothing came close to the theme of Mumbai Locals. Carrying over 7.5 million daily commuters, they are the lifeline of the city. We were not only inspired by them but also wanted to pay a tribute via our design.

The stripes are at the core of the system. Playing with the width and direction of stripes—the variables, we were able to create a dynamic system that generates infinite variations of the identity. The system of stripes also doubles as a grid for the typographic and visual elements within the identity. For the motion pieces, we incorporated the field recordings of the sounds of the Mumbai locals to create an immersive experience.

To distinguish the motion design of after parties and post-event music, we chose a darker color scheme. This decision aimed to set the content apart from the main event and stimulate fresh thinking, allowing the identity to evolve seamlessly across the various assets we developed.

2345—45/42 LISUM