Portfolio showcasing the work of graphic and type designer, educator and musician, Shrenik Ganatra.
Now available for design and custom type commissions. I’m particularly interested in designing books and identities for restaurants, cafes, hotels, artists, museums and film and television. Please reach out via email.
Biography
Instagram
MusicCycles of Animation
Focus:
Identity, Album Art, Packaging
Client:
Skirl Records
Design
Shrenik Ganatra
Art Direction
Jan Wilker, karlssonwilker inc.
Project Timeline:
August 2017
The design process for the artwork was an exercise in form and composition. The visuals accompanying the music were to remain entirely independent from the musical content. To support this approach, album details like the title and track count were withheld until the design's final stages. Music access was unavailable throughout the process.
The process began with paper, where numerous forms were handcrafted and later imported into Adobe Illustrator. Through iterative adjustments using the application's tools, each form transformed into distinct entities. From over 100 structures created, a selection was filtered and integrated into a DVD-sized digipak framework, aligning with Skirl Records' production standards.
Once sufficient experimentation had taken place with form and colour, Jan and I meticulously selected the visuals for each panel of the digipak. Typography was subsequently introduced into the design. After numerous typographic iterations, the following layout was ultimately chosen for each panel.
You can listen to the album below.
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©2023 Shrenik Ganatra. Designed and developed by Shrenik Ganatra.